

Branding

Brand Building is
Our Favorite Strategy
Experience That Matters:
With over 70 years of combined experience, Lotus Media brings a deep well of expertise to brand building, which is critical as 77% of marketers believe a strong brand is critical for future growth.
Consistent Visual Identity:
Lotus Media ensures a consistent brand image, and consistent branding can increase revenue by up to 23%.
Engagement That Converts:
Engaged brands grow revenue faster, and 68% of consumers feel more positive about brands that engage with them on social media. Lotus Media specializes in creating engaging content.
Storytelling That Resonates:
55% of consumers are more likely to buy a product if they love the brand's story, and Lotus Media excels in crafting authentic and compelling brand narratives.
Long-term Loyalty:
Building a brand means building customer loyalty, which can pay off greatly as loyal customers are worth up to 10 times as much as their first purchase. Lotus Media's strategies are designed to foster long-term brand loyalty.
Some of Our Brands
Precision Auto Repair - West Springfield, MA
Award Winning Independent Auto Repair Shop
Marketing Objective:
-
Reach more new customers online and retain more existing clients.
-
Make the brand look consistent.
-
Be involved in the Community
​
Solution:
-
Build and Implement Internal and External Marketing Campaigns​
-
SEO on and off site in addition to paid ads.
-
Business Coaching - this was done to build systems that would create a consistently high quality customer experience to aid in retention.
-
Community Involvement
​
Result:
-
They Dominate in Search, avg position 1
-
Customer Retention +23%
-
New Customers +36%
-
Revenue Growth +26%
-
Done with -17% of total Ad Budget
-
This was done without increasing prices
-
Lotus Business Solutions - Somers, CT
Business Solutions, Business Coaching, Venture Capital, and Private Equity for Independently Owned Auto Repair Shops
​Marketing Objective:
-
Reach more new potential Coaching Clients online
-
Auto Repair Shop Owners that are looking to sell
-
Recruit more potential Business Coaches
-
Build out and Market Sister Companies
-
Be more involved in the Community
Solution:
-
Build and Implement Internal Marketing Campaigns​
-
Build Website
-
SEO on and off site
-
Podcast and Blog
-
Business Coaching - this was done to build systems that would create a consistently high quality Client Experience to aid in Acquisition Flow and Client Retention.
-
Community Involvement
Result: ​​
-
New Clients +56%
-
New Coaches +41%
-
Revenue Growth +94%
-
Done with $0 Ad Budget
-
This business has never paid for an ad
-
Lotus Financial - Somers, CT
Certified Public Accountants and Licensed Realtors
Marketing Objective:
-
Reach more new Accounting Clients for Tax Planning, Tax Preparation, Bookkeeping.
-
Reach Business Owners that are looking to outsource their Financials.
Solution:
-
Build and Implement Internal Marketing Campaigns​
-
Build Website
-
SEO on and off site
-
Community Involvement
Result: ​​
-
New Clients +39%
-
Revenue Growth +44%
-
Done with $0 Ad Budget
-
This business has never paid for an ad
-
Lotus Construction - Somers, CT
Licensed Construction Company specializing in
Bathroom and Kitchen Remodeling, Interior Design
Marketing Objective:
-
Reach more new potential Clients.
-
They want a higher end client that wants Bathrooms you see on Instagram​
-
Hire more staff
​
Solution:
-
Build and Implement Internal Marketing Campaigns​
-
Build Website
-
SEO on and off site
-
Community Involvement
​
Result: ​​
-
New Clients +46%
-
Revenue Growth +118%
-
Staff Size Increase +77%​
McDiesel - Sparks, NV
Medium Duty Diesel Repair Shop
​
Marketing Objectives:
-
Reach more new customers online and retain more existing clients
-
Make the brand look consistent
-
Hire Technicians and Service Writer
​
Solution:
-
Build and Implement Internal and External Marketing Campaigns​
-
SEO on and off site in addition to paid ads.
-
Business Coaching - this was done to build systems that would create a consistently high quality customer experience to aid in customer and employee retention
-
Structured ad program to reach Technicians
-
Community Involvement
​
Result:
-
Search Results +181%
-
Customer Retention +16%
-
New Customers +33%
-
Revenue Growth +17%
-
Hired +3 Key Staff Members